Imagemap

ASIAN AMERICAN
MEDIAWATCH



How major magazines stack up in the fairness of their coverage of Asians and Asian Americans.




CONTACT US | ADVERTISING INFO

© 1996-2013 Asian Media Group Inc
No part of the contents of this site may be reproduced without prior written permission.



GOLDSEA | MEDIAWATCH

Asian Awareness Report Card
FOR MAJOR MAGAZINES

TITLE GRADE COMMENTS
BUSINESSWEEK F The clear leader in over-the-top Asia-bashing, publishes misleading and doctored photos calculated to cast Asia as an irrational down-and-out has-been region. Devoid of insights into long-term socio-economic shifts and ignores developments that contradict anti-Asian views.
ENTERTAINMENT WEEKLY D- The universe begins and ends with mock-dishy, party-line palaver about Hollywood's teen idols and flabby TV icons. How can you expect its ditzy editors to know the names of any Asians other than Jerry Yang and Jackie Chan?
FORBES C- Articles on Asian industry are edited from the perspective of angry U.S. competitors. It occasionally slips in just enough insight to suggest some current familiarity with the nuances of individual Asian societies.
FORTUNE D Shares sister pub Time's disdain toward Asia. A memorable article about the hardships of doing business in Asia alleges that Seoul offers Americans few culinary options except boiled silkworm larvae and dogmeat. Its perspective of Asian society and business remains firmly stuck in the 1980s.
NEWSWEEK B Consistently outshines rivals in conveying the human dimension of Asia and Asians though its coverage of Asia during the crisis smacked of Asia-bashing. Deserves a gold star for its noteworthy recent item on a relatively unknown Corean American actor.
PEOPLE C- The demands of filling weekly issues with breathless celebrity chatter has forced it to include a fair amount of coverage on Asian women but considerably less on Asian men.
TIME C- Having resolutely turned its back on the Asia-centric legacy of founder "Chink" Luce, the editors have decided that Asia and Asians are nuisances hampering the orderly progress of the American Century. The Middle East seems to be its editorial center of gravity.
US NEWS & WORLD REPORT D Asia is discussed only to denigrate its economic prospects, condemn its business practices and bemoan the immorality of its political systems. The editor might be an African American who aspires to improve its moribund feel, but the perspective remains entrenched in rust-belt middle-America.
VANITY FAIR D- Asians are alien interlopers in this macabre twilight zone of dead and/or dying rich Eurotrash, their white American sycophants and overexposed Hollywood starlets of both sexes.