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Rapper Jin:
Turning Up Asian American Attitude


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Rapper Jin:
Turning Up Asian American Attitude

     “I don't think you have to be a certain way to be rapper. I am who I am. I'm not a tough guy. But I have a lot of heart in what I do,” he says. “Sensitivity is a real part of me. I'm a real human being.

     “You know how there's the term, 'Keeping it real'?” he asks. “The people that understand the concept realize that being real is not going to jail. Being real is not being the guy who pulls out a gun. That's not being real. The true definition is really just being who you are.”

     The rapper — born Jin Au-Yeung — fell in love with hip-hop on the Miami streets, honing his lyrical skills in head-to-head rhyming contests while making food deliveries from his family's Chinese restaurant.

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Jin's debut album The Rest Is History shows not only that he can rap but that he takes pride in his Chinese ancestry.
     He eventually gained national attention on Black Entertainment Television's 106th & Park rap freestyle competition, outlasting all rivals for seven consecutive weeks with a blend of cheeky and innovative rhymes.

     Knowing his race might be used against him, Jin made pre-emptive strikes: “Yeah I'm Chinese,” he told one competitor. “Now you'll understand it / I'm the reason why you're little sis' eyes are slanted.”

     After moving to New York, Jin was signed to the Ruff Ryders label — hence the diamond double-R necklace around his neck — and won a role opposite Tyrese and Ludacris in John Singleton's 2 Fast, 2 Furious.

     All this before his first CD ever hit record stores. When it did _ enduring more than a dozen blown release dates _ he had brought along some big names for help, including Wyclef Jean and Kanye West.

     The first single, “Learn Chinese,” is as bombastic and fun as the artist himself. “The days of the pork fried rice and the chicken wings coming to your house by me is over / Y'all gon' learn Chinese,” he warns.

     Even so, Jin was initially worried. “Automatically, it kind of puts it under the 'gimmick' umbrella,” he says. “By the same token, I've encountered people that love the record — and that's all ethnicities.”

     If you're still skeptical, Jin understands: He might be too.

     “If I was just a random hip-hop fan, and I saw Jin and I didn't know him, the first thing I would think, too, is, 'Yo, is this guy the truth? Is he serious?' I would question his knowledge of hip-hop,” he says.

     Which puts Jin in an uncomfortable position. On the one hand, he feels pressure from skeptical non-Asians, eager to question his mainstream hip-hop legitimacy. On the other, he knows he must deliver for his Asian fans.

     “Not to feel that I can't live up to the hype, but sometimes I feel like the bar is set so high that even if I am accomplishing something that's great, it doesn't meet the super-sensational great that people want,” he says.

     “Even within the Asian community, you'd better believe there are people out there who have the mentality, 'Yo, if this guy is a success, he's a success for all of us. We're gonna root and cheer for him.' But you got to believe, though, that they also say, 'If this guy fails, he's holding us all back.'“



     As for the future, Jin wants to make more music, more movies and extend his reach, maybe even flirt with mogul-dom like Sean “P. Diddy” Combs. But, of course, with a twist.

     “If I were to branch out, it would be on things that are non-traditional. I would want to be unique. One thing about my whole career now is that it's definitely about breaking new ground.”

     So maybe, just maybe, we might soon be wearing a hoodie designed by Jin?

     “The clothing line is cool and all, but it seems predictable,” he says, then takes a sip of water from a cup. Then, with a smile, he adds: “I would do something like, I don't know, paper cups.”

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Wed December 15, 2004 16:50 EST MARK KENNEDY Associated Press Writer NEW YORK (AP)
“If I were to branch out, it would be on things that are non-traditional. I would want to be unique. One thing about my whole career now is that it's definitely about breaking new ground.”


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