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GOLDSEA | ASIAN AMERICAN RAGS-TO-RICHES SAGAS

MIDAS OF MEMORY

PAGE 7 OF 10

A's official history says that it was founded by Wang and "three associates" in April of 1976. Being unwilling to give up any part of their salaries, Russ Artzt and the other two associates remained employees while Wang took 50% of the shares.

     "We started with nothing," Wang says. "We lived hand to mouth." But he never regretted the decision to start CA. "Things were very tough. There were times you say, 'My god, it's so tough and we really gotta watch ourselves.' You go through all of those things, but never did I say, 'Boy, I wish I had never started this thing,' because that was my choice. That was what I've always wanted to do."

     He was spared much of the anguish that usually torments first-time entrepreneurs because CA didn't suffer the prolonged cashflow shortage that plagues most startups. Being essentially an existing business operated by the same people, CA was breaking even from day one. In the early days a few late-paying clients could be a source of anxiety, but CA was on a comfortable footing within two years.

     Leaving all the product development to Artzt and another programmer named Bill Habermass, Wang took charge of marketing and documentation. A big part of his time was spent selling on the phone. he became the salesman, Wang insists, not because of any superior people skills but simply because Artzt was the better programmer. "Russ is the genius," says Wang of the man he calls his best friend. Today Artzt is CA's Executive Vice President in charge of R&D. Wang consistently plays down the practical importance of titles. "We never have such distinctions. We still work together all the time. We play ball all the time. Okay? He's over at my house having dinner all the time. He's like my brother."

     Wang also claims that Artzt has no resentment or regret over having foregone an ownership interest in the company. "He's a multi-millionaire," says Wang impatiently. "He owns a couple of homes. He's in great shape. What difference does it make?"

     "Yes, you want a certain comfort level and security level," says Wang when asked whether his money means little to him. "The rest doesn't really matter, you know."

     During the first couple of years Tony Wang, who was an associate at the established New York firm of Burke & Burke, served as CA's outside counsel. Gradually he came to handle many of the administrative tasks that Wang found burdensome. "He was already working with me very closely on all the legal work and the things I'm not good at, probably more in the administration or those areas more so than in technology or sales and marketing." In 1979 Wang asked Tony to join the company full time.

     "When it comes to working with family," says Wang, "it either works out beautifully or not at all. There's no in between." Because he was leery about the downside potential, they spent a good deal of time laying out the ground rules. "I made it clear that he's not working with me, he's working for me. We discussed it all. We felt it was a potential problem and took a chance."

     Maybe because of such precautions, the anticipated problems never materialized. "We don't agree all the time," says Wang dismissively, "but we think of it as good healthy constructive criticism of each other. And it isn't just my brother, it's all the other people too. All my executives are very outspoken and certainly I don't want them to agree with me. If they always agree with me, I always tell them that one of us is redundant and it ain't me, so you figure out who it is."

     Asked if he sometimes pulls rank on his brother, Wang fires back, "Yeah, sure! Why not?" On the other hand, tony doesn't pull family rank because they are only a year and a half apart. "We grew up together, played ball together. The three of us are very close." They remain close, at least in physical terms. Only a conference room separates Tony's office from Wang's surprisingly modest 15x15 office.

     Maybe because of such precautions, the anticipated problems never materialized. "We don't agree all the time," says Wang dismissively, "but we think of it as good healthy constructive criticism of each other. And it isn't just my brother, it's all the other people too. All my executives are very outspoken and certainly I don't want them to agree with me. If they always agree with me, I always tell them that one of us is redundant and it ain't me, so you figure out who it is."

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     Asked if he sometimes pulls rank on his brother, Wang fires back, "Yeah, sure! Why not?" On the other hand, tony doesn't pull family rank because they are only a year and a half apart. "We grew up together, played ball together. The three of us are very close." They remain close, at least in physical terms. Only a conference room separates Tony's office from Wang's surprisingly modest 15x15 office.

     After Tony joined CA as an administrative vice-president, he continued farming out the more onerous legal chores to Burke & Burke. By the fall of 1980 Tony was comfortable enough with CA's operations to take over more of Wang's duties as chief operating officer, thereby freeing him to pursue the strategic goals that began coming into focus.

     By 1980, four years after starting, CA's annual revenues had swelled to $13 million. It was doing well enough that Wang bought out the Swiss company's half interest. He then gave a sizeable percentage of the shares to Tony, Russ Artzt and a few others.

     In September the brothers received a visit from Arnie Mazur, the Burke & Burke partner who was doing the outside legal work for the company. As young associates at the firm, Mazur and Tony had shared an office and become close friends. "I happened to be on vacation and came out to see the new offices, visit Charles and Tony and say hell," Mazur recalls. "As outside counsel I had actually negotiated the lease for the new offices that CA had."

     "Tony said he's backed up, he's got all sorts of different things to do. How about leaving the law firm and coming in to help? I asked him, 'What's there for me to do?' 'I don't know, but we'll find something.' I said, 'Okay, let's go.'" The career move didn't immediately result in a jump in income. "It's got nothing to do with money."

     "It really doesn't," cuts in Wang. "I tell people, 'If you just look to work for money, what's the difference between you and a whore?' I mean really, you gotta enjoy what you're doing. You gotta look at the challenges. Yes, you gottqa get paid and you should be paid very well if you're successful at it, but still you can't just look at money."

He started as VP of Administration but Mazur's actual duties fit into no such neat label. "My job was to do whatever needed to be done that I was capable of doing," recalls Mazur. Today, as Executive Vice President of the North Amerian Group, Mazur is the fourth key member of CA's management team. His reponsbilities have shifted gradually away from administration toward managing a sales force of 1500.

     "Because they have more fun doing it and I get somebody better," says Wang when asked why he chose to turn a lawyer into a sales manager. In hiring Wang expresses a clear bias for character over education. "Education's facts," he says flatly. "What's in the heart, I can't change. I can put more information in the head. I can change a lot of things, but I never can change how one cares about something. There's caring in the company," he continues. "That's what we keep striving for. That's our biggest challenge."

     Soon after Mazur came aboard Wang promoted Tony to President and Chief Operating Officer and took his current title of Chairman and CEO. With three trusted lieutenants in place, and enjoying strong revenue growth, he decided to take CA public as a first step of his strategy of rapid expansion through acquisition. The move was motivated as much by the simple desire to ensure CA's survival as by mere ambition. PAGE 8

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"When it comes to working with family, it either works out beautifully or not at all. There's no in between."




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