TOP PROFESSIONALS
Asian American Professionals Worth Knowing
GOLDSEA | TOP ASIAN AMERICAN PROFESSIONALS
DAVID HOU
Profession: Senior Corporate Executive
Birthplace: Los Angeles, California
Position: Senior Vice President, Private Banking and Investment Group, Merrill Lynch
avid Hou heads a Merrill Lynch group that manages over $5 billion in assets for about 300 high-net-worth clients. To those lucky individuals who have at least $5 million to invest, Hou offers one of the firm's highest client satisfaction records, without a single complaint on his personal record. But what makes him proudest is being asked by so many clients to be the successor trustee of their children's trusts. It's a role he refuses to avoid conflicts of interest.
What makes people want to invest with Hou's group?
“One, they trust you. Two, they like you. Three, you provide great value — you don't have to be the cheapest, just the best value per dollar spent. And four, you give them great service.”
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