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GOLDSEA | TOP ASIAN AMERICAN PROFESSIONALS MEREDITH MOMODA
Profession: Senior Corporate Executive
emember the 8 Simple Rules episode with Backstreet Boy Nick Carter? You might remember that the characters were text-messaging using Verizon cellphones. Credit Meredith Momoda. As the ABC vice president heading up the integrated marketing department, Momoda helps boost the network's ad revenues by placing products into everything from sitcoms to reality shows like The Bachelor.
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She began by studying marketing at UCLA's Anderson School of Business where she was student body president. The MBA landed her a job at Taco Bell. Her first project was managing the company's response to the lettuce shortage resulting from the whitefly infestation. Momoda was tasked with finding the best cabbage-lettuce blend in case the situation worsened. From testing, developing and launching new products, she moved on to promotions where she got her first taste of movie and video retail promotion. The experience prompted her move to the entertainment industry.
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