Mass-Affluent Asian Travelers Fuel Global Tourism
Asia's affluent travelers are fueling global tourism, with a focus on longer trips and diverse destinations.
A new study by Expedia Group reveals promising trends among mass-affluent Asian travelers (middle-upper income), a group expected to reach 3.5 billion people by 2030 and make up two-thirds of the world's middle class.
The study highlights this demographic's continued prioritization of travel despite inflation.
Here are the key takeaways:
• Travel remains a priority: 81% of mass-affluent Asian travelers report that travel is still a priority despite inflation.
• Longer trips with multiple destinations: On average, these travelers plan four destinations over ten days for their next international trip. Popular destinations include Japan, the United States, Canada, France, South Korea, Australia, and Germany.
• Significant spending on travel: They plan to dedicate nearly a quarter of their income to travel in the next 12 months.
This data suggests a significant boost for the global travel industry as this large and travel-enthusiastic demographic gains spending power.
"The mass-affluent consumer market in Asia is rapidly emerging as one of the most crucial population segments to reach and serve."
