Famous Asian American Roosters PAGE 2 OF 2 James Shigeta Yoko Ono Timmy Chang Pehong Chen Mako Teddy Zee Tan Dun Michelle Malkin
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FAMOUS ASIAN AMERICAN ROOSTERS
PEHONG CHEN (1957) If the concept of internet-based one-to-one commerce seems old-hat now, thank Pehong Chen. Back in 1992, way before most of us had heard of the internet, Chen was preaching the gospel of automated, personalized commerce with a software called One-To-One. By 1994 Chen founded Broadvision to build software platforms for companies wanting to interact with customers online. The concept was visionary enough to lift Broadvision's valuation to $29 billion at its peak in 2000, putting Chen's personal paper wealth at $6 billion. That's all pre-meltdown folklore now, but Pehong Chen remains at Broadvision's helm and enjoys recognition as the pioneer of ecommerce.
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